5 ways to write high converting product post

🔁 How to Turn Any Feature Into a Benefit (5 Easy Ways)

When you're writing about a product, you might list what it does (its features), but that's only half the story. People care more about what it does for them—that’s the benefit.

Here are 5 simple ways to help you turn a basic feature into a meaningful benefit.

1. Ask “So what?”

Every time you list a feature, ask yourself:
“So what? Why should the customer care?”

📌 Example:

• Feature: "Our camera has 4K resolution."

• So what? → "So your videos look crystal-clear."

• Deeper: "So you can capture family memories in movie-level quality."

💡 Why this works: It forces you to think beyond what the product does, and into how it improves someone’s experience.

2. Ask “Which means?”

After you write a feature, connect it to a benefit by saying “which means...” to uncover the deeper impact.

📌 Example:

• Feature: "This laptop has 10-hour battery life."

• Which means... "You can work all day without plugging in."

• Which means... "You’re free to work from anywhere—coffee shop, park, or plane."

💡 Why this works: It helps you link a technical detail to real-life convenience or freedom.

3. Dig into emotional outcomes

Go beyond logical benefits and ask:
“How does this make them feel?”
Most purchases are emotional—even if they seem practical.

📌 Example:

• Feature: “This planner includes a goal-tracking section.”

• Logical benefit: “Helps you stay on track.”

• Emotional benefit: “Gives you a sense of progress and control in your busy life.”

💡 Why this works: People buy based on feelings—like confidence, pride, relief, or belonging.

4. Think about time, money, and effort saved

These three are core drivers behind almost every buying decision:

• Does it save time?

• Does it save money?

• Does it make life easier?

📌 Example:

• Feature: “Self-cleaning water bottle”

• Benefit: “Saves time and effort cleaning it every day.”

• Deeper: “Stay healthy without the hassle of daily scrubbing.”

💡 Why this works: These benefits are universal—almost everyone wants more time, less stress, and fewer expenses.

5. Imagine a before/after scenario

Create a simple “before and after” picture. Show how life used to be and how it will be with the product.

📌 Example:

• Feature: “Custom-fit pillows”

• Before: Tossing and turning all night

• After: Deep, uninterrupted sleep and no neck pain in the morning

• Benefit: “Wake up feeling energized, not sore.”

💡 Why this works: It lets the customer visualize the change—this makes your copy stick in their mind.

📌 Summary Chart: Feature to Benefit Transformation